{"id":2138,"date":"2021-12-14T11:08:47","date_gmt":"2021-12-14T10:08:47","guid":{"rendered":"https:\/\/consultingc3blog.com\/?p=2138"},"modified":"2023-06-07T10:16:38","modified_gmt":"2023-06-07T10:16:38","slug":"customer-experience","status":"publish","type":"post","link":"https:\/\/www.consultingc3.com\/blog\/customer-experience\/","title":{"rendered":"CEM: Te explicamos qu\u00e9 es el Customer Experience Management"},"content":{"rendered":"\n<p>El CEM (Customer Experience Management) se basa, principalmente, en&nbsp;<strong>gestionar las experiencias de los clientes para conseguir un aumento de la fidelizaci\u00f3n con la marca<\/strong>. Una nueva tendencia (o evoluci\u00f3n) del marketing que busca hacerse m\u00e1s personal, con un enfoque puesto en el cliente\/usuario y en las emociones de \u00e9ste como objetivo primordial.<\/p>\n\n\n\n<p>Si hace unos a\u00f1os las empresas utilizaban herramientas como las encuestas de calidad o de satisfacci\u00f3n para conocer los gustos, necesidades e inquietudes de los&nbsp;<a href=\"http:\/\/blog.madisonmk.com\/patrones-de-consumo-en-espa%C3%B1a.-la-dependencia-del-m%C3%B3vil\" target=\"_blank\" rel=\"noreferrer noopener\">consumidores<\/a>, en la actualidad, la llegada de la era digital pone el acento en el uso de Internet y las redes sociales como<strong>&nbsp;nuevas v\u00edas para acercarse a esos clientes<\/strong>. De esta manera es posible comunicarse con ellos de una forma unilateral, \u00fanica, directa y personalizada, creando contenidos de valor para cada uno. Con la opci\u00f3n, incluso, de crear distintas estrategias.<\/p>\n\n\n\n<p>Podemos definir el&nbsp;<strong>CEM<\/strong>&nbsp;como la manera que tienen las empresas de gestionar todas y cada una de las interacciones que un cliente tiene con su marca. Un nuevo concepto de marketing que<strong>&nbsp;proporciona una visi\u00f3n m\u00e1s personal en el cliente<\/strong>, pues busca su completa satisfacci\u00f3n, lo que favorece la lealtad y la fidelizaci\u00f3n para con la marca o producto. En este sentido, como el CEM se centra en la gesti\u00f3n de la experiencia del cliente est\u00e1 comenzando a surgir un nuevo concepto, el&nbsp;<strong>de prosumidor,<\/strong>&nbsp;un tipo de consumidor muy exigente, que demanda gran atenci\u00f3n por parte de la empresa, y que, si tiene una experiencia satisfactoria, puede convertirse en un aliado estrat\u00e9gico para la marca, gracias a su elevada influencia en la decisi\u00f3n de comprar de otros usuarios.<\/p>\n\n\n\n<p>As\u00ed, con la implantaci\u00f3n del Customer Experience Management, la empresa puede controlar, conocer, supervisar y organizar cada interacci\u00f3n con&nbsp;<a href=\"http:\/\/blog.madisonmk.com\/c%C3%B3mo-es-el-perfil-del-consumidor-digital\" target=\"_blank\" rel=\"noreferrer noopener\">el cliente<\/a>. Todo ello, con el objetivo de fomentar su confianza, gracias a que las marcas&nbsp;<strong>pueden conocer el m\u00e1s m\u00ednimo detalle de sus clientes<\/strong>&nbsp;y&nbsp;<strong>maximizar su grado de satisfacci\u00f3n.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pon-un-cem-en-tu-vida\">PON UN CEM EN TU VIDA<\/h3>\n\n\n\n<p>En <a href=\"https:\/\/www.consultingc3.com\/index.html\">Consulting C3<\/a> ayudamos a las empresas a diferenciarse potenciando y transformando su Customer Experience. Nuestros consultores expertos analizar\u00e1n la voz del cliente para crear experiencias memorable y diferenciales incrementando el \u00edndice de repetici\u00f3n y recomendaci\u00f3n.&nbsp;Nos encargamos de la gesti\u00f3n integral del Customer Experience, desde el dise\u00f1o a la implementaci\u00f3n y evaluaci\u00f3n del plan estrat\u00e9gico. Contacta con nosotros y te lo explicamos <a href=\"https:\/\/www.consultingc3.com\/index.html\">www.consultingc3.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El CEM (Customer Experience Management) se basa, principalmente, en&nbsp;gestionar las experiencias de los clientes para conseguir un aumento de la fidelizaci\u00f3n con la marca. Una nueva tendencia (o evoluci\u00f3n) del marketing que busca hacerse m\u00e1s personal, con un enfoque puesto en el cliente\/usuario y en las emociones de \u00e9ste como objetivo primordial. Si hace unos [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>CEM: Te explicamos qu\u00e9 es el Customer Experience Management - Noticias de Consultor\u00eda<\/title>\r\n<meta name=\"description\" content=\"En Consulting C3 ayudamos a las empresas a diferenciarse potenciando y transformando su Customer Experience\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.consultingc3.com\/blog\/customer-experience\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"CEM: Te explicamos qu\u00e9 es el Customer Experience Management - 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