{"id":2698,"date":"2021-11-10T10:00:15","date_gmt":"2021-11-10T09:00:15","guid":{"rendered":"https:\/\/consultingc3blog.com\/?p=2083"},"modified":"2023-06-07T10:16:40","modified_gmt":"2023-06-07T10:16:40","slug":"mystery-shopper","status":"publish","type":"post","link":"https:\/\/www.consultingc3.com\/blog\/mystery-shopper\/","title":{"rendered":"\u00bfPor qu\u00e9 mis competidores funcionan mejor que yo?"},"content":{"rendered":"\n<p><strong>\u00bfQu\u00e9 hacen ellos distinto y\/o mejor que mi empresa? \u00bfHas pensado alguna vez en usar a un mystery shopper para analizar la competencia?<\/strong><\/p>\n\n\n\n<p>El Mystery Shopper puede ser uno de los m\u00e9todos m\u00e1s \u00fatiles para conocer a tus competidores. Usar esta figura<strong>&nbsp;para desarrollar tu plan de marketing<\/strong>&nbsp;puede ser la diferencia entre un estrepitoso fracaso o un posible triunfo.<\/p>\n\n\n\n<p>Por medio del&nbsp;<em>Mystery Shopper&nbsp;<\/em>no solo conocer\u00e1s los puntos fuertes de la competencia, sino tambi\u00e9n los d\u00e9biles. Los datos necesarios para mejorar tu marca.<\/p>\n\n\n\n<p>Aunque inicialmente el&nbsp;<strong>Mystery Shopper<\/strong>&nbsp;naci\u00f3 como un&nbsp;<strong>m\u00e9todo para controlar la atenci\u00f3n al cliente&nbsp;<\/strong>de la propia empresa, hoy en d\u00eda tambi\u00e9n es utilizado para<strong>&nbsp;analizar a la competencia.<\/strong><\/p>\n\n\n\n<p>Una vez tengas claro cu\u00e1l es tu competencia y las amenazas que implica para tu negocio, el Mystery Shopper se puede encargar de realizar un estudio que responda a las siguientes preguntas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00bfQu\u00e9 servicio ofrecen?<\/li><li>\u00bfQu\u00e9 pol\u00edtica de precios siguen?<\/li><li>\u00bfQu\u00e9 clientes tienen?<\/li><\/ul>\n\n\n\n<p>Mientras que el&nbsp;<strong>Benchmarking<\/strong>&nbsp;te ayuda a&nbsp;<strong>compararte<\/strong>, el&nbsp;<strong>Mystery Shopper<\/strong>&nbsp;te ayuda a&nbsp;<strong>medirte y&nbsp;posicionarte<\/strong>&nbsp;con respecto al set competitivo.<\/p>\n\n\n\n<p>Por lo tanto, aplicar este poderoso m\u00e9todo,&nbsp;<strong>es clave<\/strong>&nbsp;para:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Seguir en el mercado.<\/li><li>Identificar y atacar a tu competencia.<\/li><li>Estar en tendencia y generar nuevas ideas.<\/li><\/ul>\n\n\n\n<p>Ten en cuenta que realizar un estudio de Benchmarking junto con Mystery Shopper, te brindar\u00e1 los resultados necesarios para distinguirte sobre tu set competitivo.&nbsp;<\/p>\n\n\n\n<p>\u00bfD\u00f3nde es recomendable aplicar el mystery shopper para hacer benchmarking? Es especialmente relevante<strong>&nbsp;para empresas que buscan posicionarse como l\u00edderes del mercado.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pero-que-es-el-mystery-shopper\"><strong>&nbsp;<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"pero-que-es-el-mystery-shopper\"><strong>Pero, \u00bfQu\u00e9 es el Mystery Shopper?<\/strong><\/h4>\n\n\n\n<p>Tambi\u00e9n conocido como&nbsp;<strong>cliente misterioso o cliente inc\u00f3gnito<\/strong>, el Mystery Shopper es una t\u00e9cnica utilizada por las empresas para evaluar y medir la calidad en el servicio al cliente y procesos de ventas y marketing.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Los clientes misteriosos&nbsp;<strong>act\u00faan como clientes comunes y corrientes<\/strong>&nbsp;que realizan una compra o consumen un servicio y luego entregan un<strong>&nbsp;informe<\/strong>&nbsp;sobre c\u00f3mo fue&nbsp;<strong>su experiencia.<\/strong><\/p>\n\n\n\n<p>Tambi\u00e9n se puede utilizar de manera externa para conocer las estrategias que brinda&nbsp;<strong>la competencia&nbsp;<\/strong>a sus clientes, el servicio, los productos que maneja, etc\u00e9tera. Es totalmente necesario saber qu\u00e9 hacen tus competidores mejor y distinto que t\u00fa.<\/p>\n\n\n\n<p>En este caso, para poder utilizar esta figura tan interesante lo primero es averiguar qui\u00e9n o qu\u00e9 empresas son tu competencia directa.&nbsp;<\/p>\n\n\n\n<p>Adem\u00e1s, has de conocer su grado de competitividad y c\u00f3mo afectan de manera directa o indirecta a tu cuota de mercado.<\/p>\n\n\n\n<p>Es por ello, que una de las formas m\u00e1s<strong>&nbsp;divertidas&nbsp;<\/strong>de hacer&nbsp;<strong>investigaci\u00f3n de mercados<\/strong>&nbsp;es a trav\u00e9s del <a href=\"https:\/\/www.consultingc3.com\/mystery-shopper.html\">Mystery Shopper<\/a>.<\/p>\n\n\n\n<p>Principales usos&nbsp;para medir la experiencia y la competencia:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Evaluaci\u00f3n de vendedores.<\/li><li>Evaluaci\u00f3n del servicio.<\/li><li>Monitoreo de procesos.<\/li><li>Medir las marcas recomendadas por los canales de distribuci\u00f3n.<\/li><li>Evaluar actividades de la marca en puntos de venta.<\/li><\/ul>\n\n\n\n<p>Algunas de las&nbsp;ventajas y beneficios m\u00e1s notables&nbsp;que tiene para las empresas el realizar un Mystery Shopper son:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mejora tu servicio y la atenci\u00f3n del personal.<\/li><li>Comprueba y mejora el rendimiento de tus empleados.<\/li><li>Entiende, satisface y fideliza a tus clientes.<\/li><li>Estudia a tu competencia.<\/li><li>Estimula el crecimiento corporativo.<\/li><li>Identifica las fortalezas y debilidades que tienen tus competidores.<\/li><li>Aumenta las ventas y el beneficio.&nbsp;<\/li><\/ul>\n\n\n\n<p>Conoce m\u00e1s sobre esta t\u00e9cnica y como puede ayudarte en <a href=\"http:\/\/www.consultingc3.com\">www.consultingc3.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 hacen ellos distinto y\/o mejor que mi empresa? \u00bfHas pensado alguna vez en usar a un mystery shopper para analizar la competencia? El Mystery Shopper puede ser uno de los m\u00e9todos m\u00e1s \u00fatiles para conocer a tus competidores. Usar esta figura&nbsp;para desarrollar tu plan de marketing&nbsp;puede ser la diferencia entre un estrepitoso fracaso o [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>\u00bfPor qu\u00e9 mis competidores funcionan mejor que yo? - Noticias de Consultor\u00eda<\/title>\r\n<meta name=\"description\" content=\"El Mystery Shopper puede ser uno de los m\u00e9todos m\u00e1s \u00fatiles para conocer a tus competidores.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.consultingc3.com\/blog\/mystery-shopper\/\" \/>\r\n<meta property=\"og:locale\" content=\"es_ES\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 mis competidores funcionan mejor que yo? 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